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Advertising value equivalence—PR's orphan metric · Study

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ArticleAdvertising value equivalence—PR's orphan metric

Tom Watson2013

OA

Articlebronze2013

Advertising value equivalence—PR's orphan metric

14 citations·0/0 files stored·Public Relations Review

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Public Relations and Crisis Communication Marketing and Advertising Strategies Advertising and Communication Studies

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References

2013Excellence in Public Relations and Communication Management 1967Effective Public Relations 1992Public relations: Strategies and tactics 1953Effective Public Relations 2006Furnishing the Edifice: Ongoing Research on Public Relations As a Strategic Management Function 2012Paradigms of Global Public Relations in an Age of Digitalisation 2009This is PR : the realities of public relations 1947The Engineering of Consent

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Year2013

Typearticle

Published2013-01-05

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations14

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1016/j.pubrev.2012.11.001

openalex_workW2018311334

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