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Advertising value equivalence—PR's orphan metric
16 references·0 citing·36 second hop
Advertising value equivalence—PR's orphan metric (2013)Advertising value equivalence—PR's orphan…Handbuch der Public Relations (2015)Handbuch der Public RelationsExcellence in Public Relations and Communication Management (2013)Excellence in Public Relation…Paradigms of Global Public Relations in an Age of Digitalisation (2012)Paradigms of Global Public Re…This is PR : the realities of public relations (2009)This is PR : the realities of…Removing the Spin: Toward a New Theory of Public Relations History (2009)Removing the Spin: Toward a N…Public Relations: Critical Debates and Contemporary Practice (2009)Public Relations: Critical De…Furnishing the Edifice: Ongoing Research on Public Relations As a Strategic Management Function (2006)Furnishing the Edifice: Ongoi…Public Relations in Britain (2004)Public Relations in BritainPrimer of public relations research (2002)Primer of public relations re…The Unseen Power: Public Relations; A History. (1996)The Unseen Power: Public Rela…The unseen power: Public relations. A history (1995)The unseen power: Public rela…Public relations: Strategies and tactics (1992)Public relations: Strategies …Program evaluation and the roles of practitioners (1984)Program evaluation and the ro…Effective Public Relations (1967)Effective Public RelationsEffective Public Relations (1953)Effective Public RelationsThe Engineering of Consent (1947)The Engineering of ConsentHandbook of Public Relations (2001)Excellence Theory in Public Relations: Past, Present, and Future (2008)Defining the ‘object’ of public relations research: A new starting point (2012)Organizational listening: Addressing a major gap in public relations theory and practice (2016)Falsification and the Methodology of Scientific Research Programmes (1970)The Dialogic Imagination: Four Essays (1982)Communicating about corporate social responsibility: A comparative study of CSR reporting in Australia and Slovenia (2006)The Effects of Authentic Leadership on Strategic Internal Communication and Employee-Organization Relationships (2014)Why Leadership Matters to Internal Communication: Linking Transformational Leadership, Symmetrical Communication, and Employee Outcomes (2014)The Structure of Scientific Revolutions (2017)Organizations: Rational, Natural, and Open Systems (1988)Corporate Strategy, Organizations, and Subjectivity: A Critique (1991)Organization theory: modern, symbolic, and postmodern perspectives (1998)Mapping and leveraging influencers in social media to shape corporate brand perceptions (2011)Revisiting the concept “dialogue” in public relations (2011)Valuing internal communication; management and employee perspectives (2012)Communication, Organization, and Crisis (1998)Searching for a Theory of Public Diplomacy (2008)The Handbook of Crisis Communication (2010)The internet as potential equalizer: New leverage for confronting social irresponsibility (1998)Effective Crisis Management through Established Stakeholder Relationships (2001)The Presentation of CEOs in the Press, 1990-2000: Increasing Salience, Positive Valence, and a Focus on Competency and Personal Dimensions of Image (2004)Building dialogic relationships through the world wide web (1998)Defining Strategic Communication (2007)An Integrated Approach to Communication Theory and Research (2014)Relationship management in public relations: dimensions of an organization-public relationship (1998)Explicating Relationship Management as a General Theory of Public Relations (2003)Institutionalization of corporate social responsibility within corporate communications (2010)The Arab Spring| Digital Media in the Egyptian Revolution: Descriptive Analysis from the Tahrir Data Set (2011)Rhetoric and argument in social and environmental reporting: the Dirty Laundry case (2014)Dancers in the dark: The myth of rationality in public relations (2006)Trust in Companies and in CEOs: A Comparative Study of the Main Influences (2010)Unternehmenskommunikation und Kommunikationsmanagement: Strategie, Management und Controlling (2014)A critical review of forms of corporate community involvement: from philanthropy to partnerships (2007)School leadership in times of crisis (2012)Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting (2014)
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References

  • 2013Excellence in Public Relations and Communication Management1,181 cited
  • 1967Effective Public Relations969 cited
  • 1992Public relations: Strategies and tactics781 cited
  • 1953Effective Public Relations770 cited
  • 2006Furnishing the Edifice: Ongoing Research on Public Relations As a Strategic Management Function532 cited
  • 2012Paradigms of Global Public Relations in an Age of Digitalisation347 cited
  • 2009This is PR : the realities of public relations301 cited
  • 1947The Engineering of Consent279 cited
  • 2015Handbuch der Public Relations230 cited
  • 2009Public Relations: Critical Debates and Contemporary Practice204 cited
  • 2002Primer of public relations research181 cited
  • 1996The Unseen Power: Public Relations; A History.180 cited
  • 1984Program evaluation and the roles of practitioners143 cited
  • 2009Removing the Spin: Toward a New Theory of Public Relations History133 cited
  • 1995The unseen power: Public relations. A history120 cited
  • 2004Public Relations in Britain117 cited

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