Problems of Public Relations Historiography and Perspectives of a Functional-Integrative Stratification Model

Abstract

Historiography is presented here as a reflective part and sub-discipline of history. There are some important questions for the historiography of public relations, beginning with the origin of public relations, the definition of public relations and related concepts and periodization to mention some of the most important. A functional-integrative stratification model with five different strata is presented with the aim of giving some answers to the formulated questions and solution to problems. All public relations are descended from forms of communication, but not all types of communication can and should be understood as public relations.

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