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The evolution of public relations measurement and evaluation
15 references·16 citing·28 second hop
The evolution of public relations measurement and evaluation (2012)The evolution of public relations measure…Removing the Spin: Toward a New Theory of Public Relations History (2009)Removing the Spin: Toward a N…Exploring Public Relations (2006)Exploring Public RelationsPublic Relations in Britain (2004)Public Relations in BritainPrimer of public relations research (2002)Primer of public relations re…Effective Public Relations in (2001)Effective Public Relations inThe Father of Spin: Edward L. Bernays and the Birth of Public Relations (1999)The Father of Spin: Edward L.…The balanced scorecard: Translating strategy into action (1997)The balanced scorecard: Trans…The Unseen Power: Public Relations; A History. (1996)The Unseen Power: Public Rela…PR!: A Social History of Spin (1996)PR!: A Social History of SpinThe unseen power: Public relations. A history (1995)The unseen power: Public rela…Public relations: Strategies and tactics (1992)Public relations: Strategies …Public relations : what research tells us (1987)Public relations : what resea…Program evaluation and the roles of practitioners (1984)Program evaluation and the ro…Effective Public Relations (1967)Effective Public RelationsEffective Public Relations (1953)Effective Public RelationsRoadmap for a communication maturity index for organizations—Theorizing, analyzing and developing communication value (2019)Roadmap for a communication m…Reviewing the ‘march to standards’ in public relations: a comparative analysis of four seminal measurement and evaluation initiatives (2019)Reviewing the ‘march to stand…New avenues in communication evaluation and measurement (E&M): towards a research agenda for the 2020s (2019)New avenues in communication …Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluation (2018)Insights from Industry Leader…How communication departments contribute to corporate success (2018)How communication departments…Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data (2018)Functional and emotional trai…A Review of New Evaluation Models for Strategic Communication: Progress and Gaps (2018)A Review of New Evaluation Mo…Evaluation stasis continues in PR and corporate communication: Asia-Pacific insights into causes (2017)Evaluation stasis continues i…Communication evaluation and measurement (2017)Communication evaluation and …Presidential Agenda Building and Policymaking: Examining Linkages Across Three Levels (2016)Presidential Agenda Building …A systematic review of 40 years of public relations evaluation and measurement research: Looking into the past, the present, and future (2016)A systematic review of 40 yea…‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas (2016)‘PESO’ media strategy shifts …Breaking the measurement and evaluation deadlock: a new approach and model (2015)Breaking the measurement and …Mixed-methods: measurement and evaluation among investor relations officers (2014)Mixed-methods: measurement an…Emerging international standards for measurement and evaluation of public relations: A critical analysis (2014)Emerging international standa…Using a balanced set of measures to focus on long-term competency in internal communication (2012)Using a balanced set of measu…Communication, Organization, and Crisis (1998)Searching for a Theory of Public Diplomacy (2008)The Handbook of Crisis Communication (2010)Reflective Communication Management, Future Ways for Public Relations Research (2005)How Activist Groups Use Websites in Media Relations: Evaluating Online Press Rooms (2006)Why Leadership Matters to Internal Communication: Linking Transformational Leadership, Symmetrical Communication, and Employee Outcomes (2014)The DeLone and McLean Model of Information Systems Success: A Ten-Year Update (2003)A Strategic Framework for Customer Relationship Management (2005)Measuring Organizational Performance: Towards Methodological Best Practice (2009)Relationship management in public relations: dimensions of an organization-public relationship (1998)Explicating Relationship Management as a General Theory of Public Relations (2003)Defining Strategic Communication (2007)Toward an Ethical Framework for Advocacy in Public Relations (2002)Writing PR history: issues, methods and politics (2008)Conceptual Engineering and the Politics of Implementation (2021)Actional Legitimation: No Crisis Necessary (2000)The TARES Test: Five Principles for Ethical Persuasion (2001)Consumers and Consumption (2004)Marketplace Mythology and Discourses of Power (2004)Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding? 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References

  • 1997The balanced scorecard: Translating strategy into action8,199 cited
  • 1967Effective Public Relations969 cited
  • 1992Public relations: Strategies and tactics781 cited
  • 1953Effective Public Relations770 cited
  • 2001Effective Public Relations in323 cited
  • 1996PR!: A Social History of Spin322 cited
  • 2006Exploring Public Relations220 cited
  • 2002Primer of public relations research181 cited
  • 1996The Unseen Power: Public Relations; A History.180 cited
  • 1999The Father of Spin: Edward L. Bernays and the Birth of Public Relations172 cited
  • 1984Program evaluation and the roles of practitioners143 cited
  • 1987Public relations : what research tells us137 cited
  • 2009Removing the Spin: Toward a New Theory of Public Relations History133 cited
  • 1995The unseen power: Public relations. A history120 cited
  • 2004Public Relations in Britain117 cited

Cited by

  • 2018Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data

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130 cited
  • 2016A systematic review of 40 years of public relations evaluation and measurement research: Looking into the past, the present, and future108 cited
  • 2016‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas87 cited
  • 2017Communication evaluation and measurement87 cited
  • 2014Emerging international standards for measurement and evaluation of public relations: A critical analysis74 cited
  • 2018How communication departments contribute to corporate success68 cited
  • 2018A Review of New Evaluation Models for Strategic Communication: Progress and Gaps64 cited
  • 2015Breaking the measurement and evaluation deadlock: a new approach and model61 cited
  • 2019Reviewing the ‘march to standards’ in public relations: a comparative analysis of four seminal measurement and evaluation initiatives36 cited
  • 2014Mixed-methods: measurement and evaluation among investor relations officers32 cited
  • 2019New avenues in communication evaluation and measurement (E&M): towards a research agenda for the 2020s30 cited
  • 2017Evaluation stasis continues in PR and corporate communication: Asia-Pacific insights into causes27 cited
  • 2016Presidential Agenda Building and Policymaking: Examining Linkages Across Three Levels27 cited
  • 2018Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluation26 cited
  • 2019Roadmap for a communication maturity index for organizations—Theorizing, analyzing and developing communication value24 cited
  • 2012Using a balanced set of measures to focus on long-term competency in internal communication24 cited