The marketing of the president: political marketing as campaign strategy

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Electoral Systems and Political Participation Marketing and Advertising Strategies Media Influence and Politics

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PART ONE: THE EVOLUTION OF MARKETING IN POLITICS The New Political Campaign Technology The Shifting Winds of Politics The Powers That Be PART TWO: THE MARKETING CAMPAIGN Voter Segmentation Candidate Positioning Strategy Formulation and Implementation PART THREE: THE FUTURE OF POLITICAL MARKETING Dial-in-Democracy

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2009Measuring the Professionalization of Political Campaigning 2007Political Marketing and Professionalized Campaigning 1996Strategic analysis in political markets 2002The political marketing planning process: improving image and message in strategic target areas 2001The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation 2004Negativity in the Evaluation of Political Candidates 2010If Kate voted Conservative, would you?2001Strategic political segmentation ‐ A new approach for a new era of political marketing

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