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New perspectives on political advertising · Study

BookNew perspectives on political advertising

Lynda Lee Kaid1986

Book1986

New perspectives on political advertising

Lynda Lee Kaid · Dan D. Nimmo · Keith R. Sanders

165 citations·0/0 files stored·Southern Illinois University Press eBooks

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Electoral Systems and Political Participation Media Studies and Communication Media Influence and Politics

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1990Efficacy of inoculation strategies in promoting resistance to political attack messages: Application to direct mail 1988Appeals and strategies of negative political advertising 2001Negative Campaigning by US Senate Candidates 1998Campaign Tactics and the Decision to Attack 1997Effects of the Television Spots on Images of Dole and Clinton 2009So, What Difference Do Leaders Make? Candidates’ Images and the “Conditionality” of Leader Effects on Voting 1994Creating impressions: An experimental investigation of political advertising on television 1991Effects of issue‐image strategies, attack and support appeals, music, and visual content in political commercials

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Year1986

Typebook

Published1986-01-01

VenueSouthern Illinois University Press eBooks

Languageen

Citations165

Files0 public / 0

ShelfElectoral Systems and Political Participation

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openalex_workW646558745

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