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New perspectives on political advertising
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New perspectives on political advertising (1986)New perspectives on political advertisingPublic Contest through the Popular Media: The Mining Industry's Advertising War against the Australian Labor Government (2013)Public Contest through the Po…Assessing Accountability in a Post-Citizens United Era (2012)Assessing Accountability in a…So, What Difference Do Leaders Make? Candidates’ Images and the “Conditionality” of Leader Effects on Voting (2009)So, What Difference Do Leader…It's a Man's World? 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  • 1988Appeals and strategies of negative political advertising134 cited
  • 1990Efficacy of inoculation strategies in promoting resistance to political attack messages: Application to direct mail134 cited
  • 2001Negative Campaigning by US Senate Candidates117 cited
  • 1998Campaign Tactics and the Decision to Attack103 cited
  • 1997Effects of the Television Spots on Images of Dole and Clinton92 cited
  • 2009So, What Difference Do Leaders Make? Candidates’ Images and the “Conditionality” of Leader Effects on Voting90 cited
  • 1994Creating impressions: An experimental investigation of political advertising on television88 cited
  • 1991Effects of issue‐image strategies, attack and support appeals, music, and visual content in political commercials84 cited
  • 2012Assessing Accountability in a Post-Citizens United Era83 cited
  • 2001The functional approach to presidential television spots: Acclaiming, attacking, defending 1952–200073 cited
  • 1997“Sustainable development” in visual imagery: A functional approach to televised political spots: Acclaiming, attacking, defending47 cited
  • 1997A Cross-Cultural Study of Political Advertising in the United States and Korea44 cited
  • 2007It's a Man's World?43 cited
  • 1997

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On the use of transcendence as an apologia strategy: The case of Johnson controls and its fetal protection policy
42 cited
  • 2013Public Contest through the Popular Media: The Mining Industry's Advertising War against the Australian Labor Government40 cited
  • 1992The ethics of political marketing practices, the rhetorical perspective38 cited