Strategic Communications Management: Making Public Relations Work

Abstract

Part 1 Public relations and communications management: public relations management public relations - contributions to strategic planning and management decision-making options for the management of public relations public relations programme and human resources management budgeting, control and evaluation. Part 2 Special areas of practice: media relations marketing communications internal communications public affairs crisis management. Part 3 Managing relationships: customers and suppliers investors relations the community pressure and interest groups. Part 4 Issues in the practice: ethical and legal issues the future of public relations.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 83 citations exist upstream.