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Strategic Communications Management: Making Public Relations Work
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  • 1999Corporate identity and corporate communications: the antidote to merger madness127 cited
  • 2007Applying stakeholder theory to analyze corporate environmental performance91 cited
  • 2014Internal communication for employee enablement78 cited
  • 2004The communication grid: an introduction of a model of four communication strategies77 cited
  • 2006Corporate Communications: A Practice-based Theoretical Conceptualization58 cited
  • 2007Managing sustainability communication on campus: experiences from Lüneburg54 cited
  • 2006Relationships as organizational resources: Examining public relations impact through its connection with organizational strategies43 cited
  • 2003The dynamics of public relations38 cited
  • 2005Chapter 8: Reflective Communication Management, Future Ways for Public Relations Research34 cited
  • 2009Digging Deeper: Crisis Management in the Coal Industry29 cited
  • 2008Towards the professionalisation of public relations in Malaysia: Perception management and strategy development29 cited
  • 1999Tracing the parallel evolution of public affairs and public relations: An examination of practice, scholarship and teaching24 cited
  • 2009Corporate Marketing Objectives and Evaluation Measures for Integrated Television Advertising and Sports Event Sponsorships22 cited

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  • 1998Locating marketing within the corporate communication managing system22 cited
  • 1999Towards an inclusive evaluation methodology18 cited
  • 1999Journalisten und PR-Manager — eine antagonistische Partnerschaft mit offener Zukunft17 cited