On becoming a consumer : the development of consumer behavior patterns in childhood

Abstract

ON BECOMING A CONSUMER: DEVELOPMENT OF CONSUMER BEHAVIOR PATTERNS IN CHILDHOOD James U. McNeal PART I. INTRODUCTION CHAPTER 1 On Becoming a Consumer Vignette: Yulan Wang Becomes a Fast Food Consumer Introduction What Is Consumer Behavior and Who Is a Consumer Independent and Dependent Consumer Behavior Why Dwell on the Development of Consumer Behavior Patterns in Childhood Consumer Behavior Is 24-7-360 What Is Mean by Consumer Development In the Rest of the Book PART II ENVIRONMENT CHAPTER 2 Physical Environment of Consumer Development Vignette: Tony's Photo of His Favorite Place and Favorite Things Two Environments: Physical vs. Social The Contents of the Physical Environment: Objects, Objects, Objects The Nature of the Physical Environment Origins of the Physical Environment Discussion CHAPTER 3 Social Environment of Consumer Development Vignette: Two-year-old Howie's Favorite Brand Children's Two Environments: Social and Physical Contents of the Child's Social Environment: People and Near-People Nature of the Social Environment: Adults and Peers Stages of Social Development Discussion PART III PERSONAL DEVELOPMENT CHAPTER 4 Motor Development and Its Relation to Consumer Development Vignette: Wei Shen's Fast Food Purchase Physical Growth Motor Development Phases of Motor Development Discussion CHAPTER 5 Cognitive Development and Its Relation to Consumer Development Vignette: Shandra, the Eight-year-old Housekeeper Introduction What Is Meant by Cognitive Development Stages of Cognitive Development Sensorimotor Stage (0-24 months) Preoperational Thought Stage (24-84 months) Concrete Operational Stage (84-132 months) Formal Operational Period (132-180 months) Discussion of Piagetian Theory of Cognitive Development PART IV CONSUMER DEVELOPMENT CHAPTER 6 Stage One: Observation Vignette'Baby Goes Shopping Introduction Consumer Development Briefly The Consumer Environment Stages of Consumer Development First Stage of Consumer Development: Observation (0-6 months) Development of Consumer Behavior Patterns Outside the Home Discussion: Formation of Basic Consumer Behavior Patterns ADDENDUM: Research Thinking and Procedures Used for Measuring and Understanding Consumer Development among Children and Their Parents CHAPTER 7 Stage Two: Seeking/Requesting Vignette: Making a Smart Consumer Out of a Two-year-old Introduction Stage Two: Seeking/Requesting (6-24 months) Substage One: Pre-language/Pre-legs (6-14 months) Substage Two: Post-language and Post-legs (14-24 months) Consumer Memory How Much/How Often Do Children Seek/Request Things Discussion CHAPTER 8 Stage Three: Selecting/Taking Vignette: Lawrence, a Terrible-Two Taker Introduction Terrible Two's: A Special Situation Stage Three: Selecting/Taking Discussion CHAPTER 9 Stage Four: Copurchase Vignette: Carlos and His Mom Buy School Supplies and Ice Cream at the Supermarket Introduction Physical/Motor Phase Cognitive Abilities Consumer Behavior Patterns at Home Consumer Behavior at Day Care and Kindergarten Consumer Behavior in the Marketplace Seeking/Requesting Selecting/Taking, Co-Shopping Stage Four: Co-Purchase Discussion CHAPTER 10 Stage Five: Independent Purchase Vignette: Jimmy and His Pal, Chris, as Independent Consumers Introduction Environment Expansion: School Physical Status of Children Cognitive Development Stage Five: Independent Purchase Consumer Behavior Patterns: Out-of-home Consumer Behavior Patterns: In-home Discussion PART V DISCUSSION AND CONCLUSIONS CHAPTER 11: Parenting Implications of Consumer Development in Childhood'in progress CHAPTER 12: Marketing Implications of Consumer Development in Childhood'in progress

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