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On becoming a consumer : the development of consumer behavior patterns in childhood
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  • 2016Consumer socialization process: The role of age in children's online shopping behavior97 cited
  • 2009Self-regulation and the response to concerns about food and beverage marketing to children in the United States69 cited
  • 2016Food for Kids: How Children Influence their Parents Purchasing Decisions50 cited
  • 2012Use a Rabbit or a Rhino to Sell a Carrot? The Effect of Character–Product Congruence on Children's Liking of Healthy Foods48 cited
  • 2011Do television food commercials target children in Germany?48 cited
  • 2019Children as Vulnerable Consumers in Online Environments41 cited
  • 2012The active role of children as consumers39 cited
  • 2014When children express their preferences regarding sales channels31 cited
  • 2015Edutainment experiences for children in retail stores, from a child’s perspective31 cited
  • 2014Media Literacy and Marketing Consumerism Focused on Children29 cited
  • 2014Parents’ Beliefs About, and Attitudes Towards, Marketing to Children28 cited
  • 2014Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children: Introduction to the Special Issue24 cited
  • 2014Defining a retailer’s channel strategy applied to young consumers23 cited
  • 2016Exploring children’s responses to store atmosphere

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20 cited
  • 2016Influence of Family Structures on Pester Power and Purchase Outcomes-A Conceptual Framework18 cited
  • 2011A Theoritical Approach To The Strength Of Motivation In Customer Behavior15 cited