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Cross-Media Promotion
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  • 2011Mapping commercial intertextuality: HBO’s True Blood41 cited
  • 2020Corporate greenfluencing: a case study of sponsorship activation in Formula E motorsports41 cited
  • 2014El relato por otros medios: ¿un giro transmediático?36 cited
  • 2014Does Media Cross-Ownership Translate into Cross-Promotion?27 cited
  • 2015#SocialJournalism: Local News Media on Twitter22 cited
  • 2020“Self-centered, self-promoting, and self-legitimizing”: CNN’s portrayal of media ownership concentration in the US22 cited
  • 2018Self-coverage for public interest or self-promotion: How media cross-ownership structures affect news content in South Korea21 cited
  • 2020Llamas are the new unicorns: Craft as competition television18 cited
  • 2013Audience Value and Transmedia Products18 cited
  • 2014Tie-Intertextuality, or, Intertextuality as Incorporation in the Tie-in Merchandise to Disney’sAlice in Wonderland(2010)18 cited
  • 2022Glitter, Shine, Glow8 cited
  • 2012One subject, many paths. Transmedia communication in journalism6 cited
  • 2012Understanding Hypercommercialized Media Texts3 cited

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