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Contemporary Brand Management
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Contemporary Brand Management (2015)Contemporary Brand ManagementThe effects of perceived brand orientation and perceived service quality in the higher education sector (2019)The effects of perceived bran…Managing brand identity: effects on the employees (2017)Managing brand identity: effe…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)PLS-SEM: Indeed a Silver Bullet (2011)Factors Affecting Brand Switching Behavior in Telecommunication Industry of Pakistan: A Qualitative Investigation (2018)Co-creating consistent brand identity with employees in the hotel industry (2020)Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: a meta-analysis (2021)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer acceptance of robotic surgeons in health services (2024)
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  • 2017Managing brand identity: effects on the employees48 cited
  • 2019The effects of perceived brand orientation and perceived service quality in the higher education sector31 cited

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