Book2015

Contemporary Brand Management

22 citations0/0 files storedSage eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

Abstract

Preface PART I: BRANDING FUNDAMENTALS Chapter 1: How Brands Work Chapter 2: Brand Equity and Brand Value Chapter 3: Brand Positioning Chapter 4: Building a New Brand PART II: BRANDING STRATEGIES Chapter 5: Managing an Established Brand Chapter 6: Brand Extension Chapter 7: International Brand Expansion Chapter 8: Brand Acquisition and Portfolios PART III: NEW BRANDING APPLICATIONS Chapter 9: Summary and New Extensions References Index

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 22 citations exist upstream.

Cited by

2017Managing brand identity: effects on the employees 2019The effects of perceived brand orientation and perceived service quality in the higher education sector

Imported from OpenAlex (CC0) — nothing here is generated.