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Johny K. Johansson · Study

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Johny K. Johansson

31 works· latest 2015· 3 institutionscluster: provisional

h-index28

i1031

Citations5,030

Works here31

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Most cited in this library

Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective1985 · 714 citations
Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects1984 · 581 citations
The Role of Price in Multi-Attribute Product Evaluations1985 · 412 citations
Determinants and Effects of the Use of ″Made in″ Labels1989 · 351 citations
Exploiting globalization potential: U.S. and japanese strategies1994 · 337 citations

Works

31 shown

Contemporary Brand Management

Sage eBooks·2015·2 authors·book

22citations

The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures

International Journal of Research in Marketing·2011·3 authors·Open access

122citations

Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect

Journal of International Marketing·2010·3 authors

108citations

Cognitive and Affective Reactions of U.S. Consumers to Global Brands

Journal of International Marketing·2008·3 authors

277citations

The esteem of global brands

Journal of Brand Management·2005·2 authors

130citations

In Your Face: How American Marketing Excess Fuels Anti-Americanism

·2004·1 author·book

44citations

Customer‐oriented cost cutting: process management at Volvo

Supply Chain Management An International Journal·2001·3 authors

72citations

Effects of Nationality on Global Strategy

Management International Review·1997·3 authors

83citations

Relentless: The Japanese Way of Marketing

Journal of Marketing·1997·3 authors

56citations

Global Marketing: Foreign Entry, Local Marketing, and Global Management

·1996·1 author·book

96citations

Global Marketing: Foreign Entry, Local Marketing & Global Management

·1996·1 author·book

59citations

International Alliances: Why Now?

Journal of the Academy of Marketing Science·1995·1 author

42citations

Exploiting globalization potential: U.S. and japanese strategies

Strategic Management Journal·1994·2 authors

337citations

Negative Country-of-Origin Effects: The Case of the New Russia

Journal of International Business Studies·1994·3 authors

182citations

The Sense of “Nonsense”: Japanese TV Advertising

Journal of Advertising·1994·1 author

46citations

Competition for market share in the presence of strategic invisible assets: The US automobile market, 1971–1981

International Journal of Research in Marketing·1992·2 authors

17citations

Determinants and Effects of the Use of ″Made in″ Labels

International Marketing Review·1989·1 author

351citations

Product Familiarity, Information Processing, and Country-Of-Origin Cues

ACR North American Advances·1989·3 authors

46citations

Multinational Production: Effect on Brand Value

Journal of International Business Studies·1986·2 authors

309citations

Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective

Journal of Marketing Research·1985·3 authors

714citations

Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective

Journal of Marketing Research·1985·3 authors

296citations

The Role of Price in Multi-Attribute Product Evaluations

Journal of Consumer Research·1985·1 author

412citations

International Product Positioning

Journal of International Business Studies·1985·2 authors

104citations

Japanese Management: What About the “Hard” Skills?

Academy of Management Review·1985·2 authors

98citations

PRICE‐QUALITY RELATIONSHIP AND TRADE BARRIERS

International Marketing Review·1985·1 author

14citations

Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects

Journal of Consumer Research·1984·2 authors

581citations

JAPANESE EXPORT MARKETING: STRUCTURES, STRATEGIES, COUNTERSTRATEGIES

International Marketing Review·1983·2 authors

51citations

Market Segmentation with Multivariate Aid

Journal of Marketing·1981·2 authors

34citations

Advertising and the S-Curve: A New Approach

Journal of Marketing Research·1979·1 author

79citations

Determinants for Search of Lower Prices: An Empirical Assessment of the Economics of Information Theory

Journal of Consumer Research·1978·2 authors

118citations

An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship

Journal of Marketing Research·1977·2 authors

130citations