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Negative Country-of-Origin Effects: The Case of the New Russia · Study

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ArticleNegative Country-of-Origin Effects: The Case of the New Russia

Johny K. Johansson1994

Article1994

Negative Country-of-Origin Effects: The Case of the New Russia

Johny K. Johansson · Ilkka A. Ronkainen · Michael R. Czinkota

182 citations·0/0 files stored·Journal of International Business Studies

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Consumer Behavior in Brand Consumption and Identification International Business and FDI Consumer Behavior and Marketing Influence

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References

2019Diffusion of Innovations 1 1990Culture shift in advanced industrial society 1971The Theory of Buyer Behavior 1982Country-of-Origin Effects on Product Evaluations 1961A Model for Predictive Measurements of Advertising Effectiveness 1989Country Image: Halo or Summary Construct?1974The harassed decision maker: Time pressures, distractions, and the use of evidence.1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective

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2010The liabilities of origin: an emerging economy perspective on the costs of doing business abroad 1997Consumer knowledge and country of origin effects 2005Celebrity and foreign brand name as moderators of country-of-origin effects 2004Understanding and managing international growth of new products 2005THE AUTOMATIC COUNTRY-OF-ORIGIN EFFECTS ON BRAND JUDGMENTS 2015A Note on the Criticisms Against the Internationalization Process Model

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Year1994

Typearticle

Published1994-03-01

VenueJournal of International Business Studies

ISSN-L0047-2506

Languageen

Citations182

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/palgrave.jibs.8490197

openalex_workW2090286792

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2008Country-of-origin, animosity and consumer response: Marketing implications of anti-Americanism and Francophobia

2012Legitimacy beyond borders: I ndian software services firms in the U nited S tates, 1984 to 2004