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Handelsmarketing · Study

BookHandelsmarketing

Dieter Ahlert2018

Book2018

Handelsmarketing

Dieter Ahlert · Peter H. Kenning · Christian Brock

47 citations·0/0 files stored·Springer eBooks

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Consumer Retail Behavior Studies Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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2019Grundlagen des Marketing 2009Preismanagement: Eine prozessorientierte Perspektive 2014Nachhaltigkeitsmanagement am Beispiel der Otto Group – Herausforderungen, Strategie und Umsetzung 2009Retailing in Germany: Current Landscape and Future Trends 2023Betriebstypen und Geschäftsmodelle im E-Commerce

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Year2018

Typebook

Published2018-01-01

VenueSpringer eBooks

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Citations47

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1007/978-3-642-55241-0

openalex_workW650205293

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