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Handelsmarketing
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Handelsmarketing (2018)HandelsmarketingBetriebstypen und Geschäftsmodelle im E-Commerce (2023)Betriebstypen und Geschäftsmo…Grundlagen des Marketing (2019)Grundlagen des MarketingNachhaltigkeitsmanagement am Beispiel der Otto Group – Herausforderungen, Strategie und Umsetzung (2014)Nachhaltigkeitsmanagement am …Retailing in Germany: Current Landscape and Future Trends (2009)Retailing in Germany: Current…Preismanagement: Eine prozessorientierte Perspektive (2009)Preismanagement: Eine prozess…Linking the Balanced Scorecard to Strategy (1996)The balanced scorecard: Translating strategy into action (1997)Market-focused sustainability: market orientation plus! (2010)The Economics of Welfare (1933)Pricing: Making Profitable Decisions (1980)Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis (2003)Umsetzung (2016)Basic marketing, a managerial approach (1961)Broadening the Concept of Marketing (1969)Marketing as Exchange (1975)Auctions and Bidding (1986)A Strategic Analysis of Electronic Marketplaces (1991)The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry (2017)Exploring corporate strategy (1997)Understanding Service Convenience (2002)Strategic Management Competitiveness & Globalization (2017)
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  • 2019Grundlagen des Marketing25 cited
  • 2009Preismanagement: Eine prozessorientierte Perspektive13 cited
  • 2014Nachhaltigkeitsmanagement am Beispiel der Otto Group – Herausforderungen, Strategie und Umsetzung7 cited
  • 2009Retailing in Germany: Current Landscape and Future Trends7 cited
  • 2023Betriebstypen und Geschäftsmodelle im E-Commerce0 cited

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