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Defining and relating price, perceived quality, and perceived value · Study

BookDefining and relating price, perceived quality, and perceived value

Valarie A. Zeithaml1987

Book1987

Defining and relating price, perceived quality, and perceived value

Valarie A. Zeithaml

190 citations·0/0 files stored·Marketing Science Institute eBooks

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

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Year1987

Typebook

Published1987-01-01

VenueMarketing Science Institute eBooks

Languageen

Citations190

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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openalex_workW650267594

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