Simonson (2015a) addresses marketing scholars trained in psychology who focus on behavioral decision theory. He encourages those scholars to shift some attention from traditional BDT topics to analyze substantive issues such as how the Internet changes consumer decision making. I agree with and I expand upon his call to action. I analyze sociology of science forces that I expect to cause those young BDT researchers to be resistant to wise Uncle Itamar’s generally excellent advice.
Stored only when both papers are in the corpus — 7 citations exist upstream.