Public Library Users and Uses: A Market Research Handbook

Abstract

This in-depth analysis of some 8,000 users sampled at a number of public libraries offers explanations and insights into the ways people use libraries in their local communities. Ample evidence supports the hypothesis that one's principal occupation or lack of one has a major bearing on the ways one uses the local public library; the public library will be an occupational necessity to most employed people in the decades ahead.

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