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Beyond Mind Games: The Marketing Power of Psychographics · Study

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ArticleBeyond Mind Games: The Marketing Power of Psychographics

Rebecca Piirto1991

Article1991

Beyond Mind Games: The Marketing Power of Psychographics

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

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2004The consequences of unmet needs: the evolving role of motivation in consumer research 2020INFLUENTIAL MARKETING STRATEGIES ADOPTED BY THE CEMENT INDUSTRIES 2019Assessment of Consumer Influencing Factor in Decision Making for Selecting Cement Brands 2010Psychographic segmentation of the self-employed: An exploratory study 2014An Empirical Research on Consumers' Purchasing Behavior of Virtual Products in SNS 2017Determining the influence of fanatical tendencies on consumption styles based on lifestyles 2014Segmenting B2B technology markets via psychographics: an exploratory study 1997Use of psychographics in consumer market segmentation: The South African experience

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Year1991

Typearticle

Published1991-11-01

Languageen

Citations37

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ShelfMarketing and Advertising Strategies

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openalex_workW651475302

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