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Beyond Mind Games: The Marketing Power of Psychographics
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Beyond Mind Games: The Marketing Power of Psychographics (1991)Beyond Mind Games: The Marketing Power of…INFLUENTIAL MARKETING STRATEGIES ADOPTED BY THE CEMENT INDUSTRIES (2020)INFLUENTIAL MARKETING STRATEG…Assessment of Consumer Influencing Factor in Decision Making for Selecting Cement Brands (2019)Assessment of Consumer Influe…Determining the influence of fanatical tendencies on consumption styles based on lifestyles (2017)Determining the influence of …Segmenting B2B technology markets via psychographics: an exploratory study (2014)Segmenting B2B technology mar…An Empirical Research on Consumers' Purchasing Behavior of Virtual Products in SNS (2014)An Empirical Research on Cons…Psychographic segmentation of the self-employed: An exploratory study (2010)Psychographic segmentation of…The consequences of unmet needs: the evolving role of motivation in consumer research (2004)The consequences of unmet nee…Use of psychographics in consumer market segmentation: The South African experience (1997)Use of psychographics in cons…Psychographics: A Critical Review (1975)Book Review: Forum Marketing Research: Methodological Foundations (1977)Managing Customer Relationships: A Strategic Framework (2004)A Theory of Social Comparison Processes (1954)A Theory of Cognitive Dissonance (1957)Intrinsic Motivation and Self-Determination in Human Behavior (1985)‘Escaping to the gallery’: understanding the motivations of visitors to galleries (2006)Social cognitive theory in technological innovations (2007)Assessing the determinants of internet banking adoption intentions: A social cognitive theory perspective (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)What triggers impulse purchase in Facebook commerce? (2017)Theory of planned behavior in consumer behavior research: A systematic literature review (2023)The Promise of Enterpreneurship as a Field of Research (2000)The Theory of Economic Development (2003)Qualitative Data Analysis (2008)Target market selection in B2B technology markets (2014)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Hedonic shopping motivations (2003)The Influence of Korean Brand Ambassador on Hedonic Shopping Motivation moderated by Fanaticism toward Impulsive Buying Behavior in E-commerce (2023)The Concept and Application of Life Style Segmentation (1974)Market Segmentation, Product Differentiation, and Marketing Strategy (1987)Measuring Service Quality: A Reexamination and Extension (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Whence Consumer Loyalty? (1999)Analysis of Laptop Users Purchase Behaviour: A Case of Kathmandu, Nepal (2021)Factors and Features Influencing Laptop Users of Kathmandu, Nepal (2021)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)Possessions and the Extended Self (1988)
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  • 2004The consequences of unmet needs: the evolving role of motivation in consumer research141 cited
  • 2020INFLUENTIAL MARKETING STRATEGIES ADOPTED BY THE CEMENT INDUSTRIES17 cited
  • 2019Assessment of Consumer Influencing Factor in Decision Making for Selecting Cement Brands15 cited
  • 2014An Empirical Research on Consumers' Purchasing Behavior of Virtual Products in SNS8 cited
  • 2010Psychographic segmentation of the self-employed: An exploratory study8 cited
  • 2017Determining the influence of fanatical tendencies on consumption styles based on lifestyles7 cited
  • 2014Segmenting B2B technology markets via psychographics: an exploratory study6 cited
  • 1997Use of psychographics in consumer market segmentation: The South African experience6 cited

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