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Cited by

• 2019A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing56 cited
• 2021Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages33 cited
• 2017Public awareness and misunderstanding about DrinkWise Australia: a cross‐sectional survey of Australian adults20 cited
• 2019A Descriptive Analysis of Corporate Environmental Responsibility in Major League Professional Sport19 cited
• 2020Promoting digital humanitarian action in protecting human rights: hope or hype18 cited
• 2015The Dog that Didnnt Bark: Long-Term Strategies in Times of Recession18 cited
• 2020Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase?15 cited
• 2018Which can affect more? Cause marketing or cause-related marketing15 cited
• 2016Prosocial Outcomes of Hotel’s CSR-Perceived Motives11 cited
• 2019Soul searching: Public relations, reputation and social marketing in an age of interdisciplinarity9 cited
• 2013Changing demographics: are companies meeting the development needs of an ageing workforce?7 cited