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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
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  • 2016The impact of parameters of store illumination on food shopper response50 cited
  • 2012Neuromarketing techniques in pharmaceutical drugs advertising. A discussion and agenda for future research.36 cited
  • 2015Public relations as a strategic intelligence for the 21st century: Contexts, controversies, and challenges29 cited
  • 2015Starbucks Marketing Analysis29 cited
  • 2022Neuromarketing: concepto, evolución histórica y retos28 cited
  • 2016Digital subjectivation and financial markets: Criticizing Social Studies of Finance with Lazzarato25 cited
  • 2022The impact of neuromarketing on consumer behaviour24 cited
  • 2019Der Mensch als „Gehirnmaschine“17 cited
  • 2018Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics11 cited
  • 2022Analysis of Consumer Awareness of Neuromarketing10 cited
  • 2023Neuromarketing: Evaluating Consumer Emotions and Preferences to Improve Business Marketing Management9 cited
  • 2017Draining the Will to Make the Sale: The Impermissibility of Marketing by Ego-Depletion8 cited

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