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Foreign Advertising in China: Becoming Global, Becoming Local
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Foreign Advertising in China: Becoming Global, Becoming Local (2000)Foreign Advertising in China: Becoming Gl…The Interplay Between Brand Globalness and Localness for Iconic Global and Local Brands in the Transitioning Chinese Market (2019)The Interplay Between Brand G…Global Versus Local Consumer Culture Positioning in a Transitional Market: Understanding the Influence of Consumer Nationalism (2017)Global Versus Local Consumer …Chinese advertising practitioners’ conceptualisation of gender representation (2014)Chinese advertising practitio…Consumer-Citizens of China (2010)Consumer-Citizens of ChinaMade for China: Global Collaboration and Understanding in Advertising Design (2009)Made for China: Global Collab…Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging (2003)Examining the Intricacies of …Fashion, Culture, and Identity (1992)Consumer Revolution in Urban China (2000)Global marketing and advertising: understanding cultural paradoxes (2005)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Using thematic analysis in psychology (2006)The fashion engagement grid: understanding men's responses to fashion advertising (2015)Distinction: A Social Critique of the Judgement of Taste* (2018)“Income vs. education” revisited – the roles of “family face” and gender in Chinese consumers' luxury consumption (2020)The toll of success: Female leaders in the “women‐friendly” Greek advertising agencies (2021)Estimating Nonresponse Bias in Mail Surveys (1977)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)International advertising strategy: the standardisation question in manager studies (2007)Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different? (2010)Transferring the Retail Format Successfully into Foreign Countries (2012)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The psychology of globalization. (2002)You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Understanding the Interplay between Brand Globalness and Localness among Homegrown and Foreign Global Brands in South Korea (2020)Culturally mixed co-branding product framing in China: the role of cultural sensitivity, product quality, and purchase probability (2024)Effects of ethnic and global identities on home country brand perceptions: an identity theory perspective (2024)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Possessions and the Extended Self (1988)Consumer Culture Theory (CCT): Twenty Years of Research (2005)
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  • 2003Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging60 cited
  • 2014Chinese advertising practitioners’ conceptualisation of gender representation38 cited
  • 2019The Interplay Between Brand Globalness and Localness for Iconic Global and Local Brands in the Transitioning Chinese Market26 cited
  • 2010Consumer-Citizens of China16 cited
  • 2017Global Versus Local Consumer Culture Positioning in a Transitional Market: Understanding the Influence of Consumer Nationalism15 cited
  • 2009Made for China: Global Collaboration and Understanding in Advertising Design1 cited

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