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Motivating human behavior
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Motivating human behavior (1971)Motivating human behaviorPromoting the consumer society: Ernest Dichter, the Cold War and FBI (2013)Promoting the consumer societ…Patriarch or Promoter of the Women’s Movement? Ernest Dichter and his Interpretation of the Female Image (2010)Patriarch or Promoter of the …Ernest Dichter, Motivation Research and the ‘Century of the Consumer’ (2010)Ernest Dichter, Motivation Re…The partner selection process in international joint ventures (1999)The partner selection process…Self-Esteem Advertising (1986)Self-Esteem AdvertisingTESTS OF SIGNIFICANCE IN FACTOR ANALYSIS (1950)The Future of the Multinational Enterprise (1976)Motivation and Personality (1997)Strategic venture partner selection for collaborative innovation in production systems: A decision support system-based approach (2004)Selecting partners in an International Franchise Organisation (2005)Franchise partner selection: perspectives of franchisors and franchisees (2011)The Affluent Society (1958)The New Industrial State (2007)Totality and Infinity: An Essay on Exteriority (2011)A Theory of Cognitive Dissonance (1957)Purchasing Counterfeit and Legitimate Products in China: Social and Psychological Correlates and Predictors (2010)Shifting fashion paradigm: From status quo to mostly business (2015)A Theory of Cognitive Dissonance (2017)The Great Transformation (2002)The Organization Man (2002)The Second Sex (1949)An Economic History of Women in America: Women's Work, the Sexual Division of Labor, and the Development of Capitalism (1983)Forever Barbie: The Unauthorized Biography of a Real Doll (1994)
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  • 1999The partner selection process in international joint ventures77 cited
  • 1986Self-Esteem Advertising24 cited
  • 2013Promoting the consumer society: Ernest Dichter, the Cold War and FBI22 cited
  • 2010Ernest Dichter, Motivation Research and the ‘Century of the Consumer’17 cited
  • 2010Patriarch or Promoter of the Women’s Movement? Ernest Dichter and his Interpretation of the Female Image1 cited

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