Moderating Focus Groups

Richard A. Krueger

736 citations0/0 files storedSage eBooks

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Focus Groups and Qualitative Methods Survey Methodology and Nonresponse Consumer Behavior and Market Dynamics

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Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations

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