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Die Wirkung positiver und negativer Aussagen in der Werbung vor dem Hintergrund des Message Framing
16 references·0 citing·33 second hop
Die Wirkung positiver und negativer Aussagen in der Werbung vor dem Hintergrund des Message Framing (2000)Die Wirkung positiver und negativer Aussa…Advances in Consumer Research (2025)Advances in Consumer ResearchCommunication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Choices, Values, and Frames (2013)Choices, Values, and FramesAdvances in Consumer Research (1992)Advances in Consumer ResearchLoss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Loss Aversion in Riskless Cho…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Communication and Persuasion (1986)Communication and PersuasionChoices, values, and frames. (1984)Choices, values, and frames.Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Advances in Consumer Research (1983)Advances in Consumer ResearchSelf-efficacy mechanism in human agency. (1982)Self-efficacy mechanism in hu…Toward a positive theory of consumer choice (1980)Toward a positive theory of c…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …A Protection Motivation Theory of Fear Appeals and Attitude Change1 (1975)A Protection Motivation Theor…Society and the Adolescent Self-Image (1965)Society and the Adolescent Se…Die Betriebswirtschaft (1953)Die BetriebswirtschaftCognitive Therapy and the Emotional Disorders (1975)Self-efficacy: Toward a unifying theory of behavioral change (1978)Social Learning Theory. (1978)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Judgment under Uncertainty: Heuristics and Biases (1974)Construal-level theory of psychological distance. (2010)Status quo bias in decision making (1988)Advances in prospect theory: Cumulative representation of uncertainty (1992)A Theory of Fairness, Competition, and Cooperation (1999)Time Discounting and Time Preference: A Critical Review (2002)The Framing of Decisions and the Psychology of Choice (1981)Framing: Toward Clarification of a Fractured Paradigm (1993)Subjective well-being: Three decades of progress. (1999)Theory of games and economic behavior (2019)The expression of the emotions in man and animals. (1872)The theory of decision making. (1954)Nebraska Symposium on Motivation: 1955 (1957)Putting the fear back into fear appeals: The extended parallel process model (1992)Approach and avoidance motivation and achievement goals (1999)A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)Risk, Ambiguity, and the Savage Axioms (1961)Judgment under Uncertainty: Heuristics and Biases (1975)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)The Satisfaction With Life Scale (1985)Happiness is everything, or is it? Explorations on the meaning of psychological well-being. (1989)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)The weirdest people in the world? (2010)
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References

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  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1965Society and the Adolescent Self-Image30,118 cited
  • 1982Self-efficacy mechanism in human agency.15,974 cited
  • 2025Advances in Consumer Research13,264 cited
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  • 1984Choices, values, and frames.6,505 cited
  • 1991Loss Aversion in Riskless Choice: A Reference-Dependent Model6,428 cited
  • 1980Toward a positive theory of consumer choice5,574 cited
  • 2013Choices, Values, and Frames5,320 cited
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  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1953Die Betriebswirtschaft4,537 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1992Advances in Consumer Research2,863 cited

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