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Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness · Study

BookEffective Frequency: The Relationship Between Frequency and Advertising Effectiveness

Michael J. Naples1979

Book1979

Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness

Michael J. Naples

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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2010Bundling Strategies When Products Are Vertically Differentiated and Capacities Are Limited 2014The effects of creativity on advertising wear-in and wear-out 1996Determining the optimal return on investment for an advertising campaign 1997From “Frequency” to “Continuity”—Is It a New Dawn?1995The Relationship between Cartoon Trade Character Recognition and Attitude toward Product Category in Young Children 1994Determining the Optimal Level of Media Spending 2002Beyond Effective Frequency Evaluating media schedules using frequency value planning 2009Optimal Internet Media Selection

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Year1979

Typebook

Published1979-01-11

Languageen

Citations114

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW655087183

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