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Public Relations : die Grundform der gesellschaftlichen Kommunikation · Study

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ArticlePublic Relations : die Grundform der gesellschaftlichen Kommunikation

Horst Avenarius1995

Article1995

Public Relations : die Grundform der gesellschaftlichen Kommunikation

Horst Avenarius

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Public Relations and Crisis Communication Media Studies and Communication Media and Communication Studies

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2008Zur Definition von Public Relations 2000Struktur und Funktion von Propaganda 1998Mediengesellschaft: Verständnisse und Mißverständnisse 2007Stakeholder-Management als Grundlage der Unternehmenskommunikation 2003Kommunikatorforschung: Public Relations 2008Die Rolle der Kommunikation in der Wertschöpfung der Unternehmung 2009Zur Rolle von Marketing und Public Relations in der Unternehmenskommunikation 2022Gesellschaftsorientierte Unternehmenskommunikation: Stakeholderorientierung und Legitimation als Ziel der Public Relations

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Year1995

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Published1995-01-01

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Citations131

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ShelfPublic Relations and Crisis Communication

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