Infinite possibility: creating customer value on the digital frontier

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Digital Innovation in Industries Art, Technology, and Culture Augmented Reality Applications

Abstract

PREPARATION Introduction Innovation on the Digital Frontier 1. Cosmos Incognitae: Introducing the Multiverse REAL ORIENTATION 2. Reality: Presenting the Richest of Experiences 3. Augmented Reality: Enhancing the World around Us 4. Alternate Reality: Creating an Alternate View of the Real World 5. Warped Reality: Playing with Time VIRTUAL ORIENTATION 6. Virtuality: Crafting the Most Imaginative of Experiences 7. Augmented Virtuality: Bringing the Material into the Virtual 8. Physical Virtuality: Instantiating the Virtual in the Material 9. Mirrored Virtuality: Absorbing the Real World into the Virtual GUIDING 10. Multiverse Excursion: Reaching through the Realms 11. Offering Depiction: Varying the Variables 12. Third Spaces: Fusing the Real and the Virtual 13. From Design to Deployment: Act into the Future Afterword: To Infinity and Beyond

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