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Effects of social media on firm value for U.S. restaurant companies · Study

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ArticleEffects of social media on firm value for U.S. restaurant companies

Seunghyun Kim2015

Article2015

Effects of social media on firm value for U.S. restaurant companies

Seunghyun Kim · Yoon Koh · JaeMin Cha · Seoki Lee

114 citations·0/0 files stored·International Journal of Hospitality Management

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Digital Marketing and Social Media Corporate Social Responsibility Reporting Corporate Identity and Reputation

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References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1997Dynamic capabilities and strategic management 2000Dynamic capabilities: what are they?1994The Capabilities of Market-Driven Organizations 2006The Effect of Word of Mouth on Sales: Online Book Reviews 2007Electronic word-of-mouth in hospitality and tourism management 2004Using Online Conversations to Study Word-of-Mouth Communication

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2018The missing link: Creating value with Social Media use in hotels 2019Do Corporate Carbon Policies Enhance Legitimacy? A Social Media Perspective 2019Can social media marketing lead to abnormal portfolio returns?2017Effect of restaurant reward programs on customers’ loyalty: evidence from Iran 2016Gossip Management at Universities using Big Data Warehouse Model Integrated with a Decision Support System

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Details

Year2015

Typearticle

Published2015-06-02

VenueInternational Journal of Hospitality Management

ISSN-L0278-4319

Languageen

Citations114

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.ijhm.2015.05.006

openalex_workW657261292

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