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Marketing communications : engagements, strategies and practice
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Marketing communications : engagements, strategies and practice (2006)Marketing communications : engagements, s…The Influence of the Integrated Marketing Communication on the Consumer Buying Behaviour (2015)The Influence of the Integrat…The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Why we buy what we buy: A theory of consumption values (1991)Customer Loyalty and Integrated Marketing Communications among Subscribers of Telecommunication Firms in Lagos Metropolis, Nigeria (2018)International Aspects and Challenges of Digital Transformation (2018)The influence of marketing communications strategy on consumer purchasing behaviour in the financial services industry in an emerging economy (2021)
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