SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The proceedings of the 1994 conference of the American Academy of Advertising · Study

BookThe proceedings of the 1994 conference of the American Academy of Advertising

Karen Whitehill King1994

Book1994

The proceedings of the 1994 conference of the American Academy of Advertising

Karen Whitehill King

72 citations·0/0 files stored·American Academy of Advertising eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 72 citations exist upstream.

Cited by

2004Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games 2010Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries 1996Does environmental advertising reflect integrated marketing communications?: An empirical investigation 1996Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship 2016Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble?1996Exploring decision-making approaches and responsibility for developing marketing communications strategy 1995Comparison of Beliefs about Advertising, Attitude toward Advertising, and Materialism Held by African Americans and Caucasians 2000Young Consumers’ Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory

Details

Year1994

Typebook

Published1994-01-01

VenueAmerican Academy of Advertising eBooks

Languageen

Citations72

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

openalex_workW659000335

Links

landingopen

Imported from OpenAlex (CC0) — nothing here is generated.