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• 2004Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games277 cited
• 2010Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries177 cited
• 1996Does environmental advertising reflect integrated marketing communications?: An empirical investigation71 cited
• 1996Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship57 cited
• 2016Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble?54 cited
• 1995Comparison of Beliefs about Advertising, Attitude toward Advertising, and Materialism Held by African Americans and Caucasians52 cited
• 1996Exploring decision-making approaches and responsibility for developing marketing communications strategy52 cited
• 1999Television and persuasion: Effects of the programs between the ads50 cited
• 2000Young Consumers’ Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory50 cited
• 2014Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music46 cited
• 1997Legal Potholes on the Information Superhighway43 cited
• 1998Cultural values and personal selling34 cited
• 2013