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ArticleThe impact of pre- and post-launch publicity and advertising on new product sales

Alexa B. Burmester2015

Article2015

The impact of pre- and post-launch publicity and advertising on new product sales

Alexa B. Burmester · Jan U. Becker · Harald J. van Heerde · Michel Clément

103 citations·0/0 files stored·International Journal of Research in Marketing

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

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References

1969A New Product Growth for Model Consumer Durables 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 1968A Theory of Psychological Reactance 1976A New Product Growth Model for Consumer Durables 1951The Influence of Source Credibility on Communication Effectiveness 1972Elimination by aspects: A theory of choice.1980Attribution Theory and Research 2000Consumer Choice between Hedonic and Utilitarian Goods

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Year2015

Typearticle

Published2015-06-07

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations103

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.ijresmar.2015.05.005

openalex_workW659329665

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