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Product Cue Usage in Two Asian Markets: A Cross-Cultural Comparison · Study

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ArticleProduct Cue Usage in Two Asian Markets: A Cross-Cultural Comparison

Sandra Monk Forsythe1999

Article1999

Product Cue Usage in Two Asian Markets: A Cross-Cultural Comparison

Sandra Monk Forsythe · Jai Ok Kim · Thomas A. Petee

47 citations·0/0 files stored·Asia Pacific Journal of Management

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1994Critical Service Encounters: The Employee's Viewpoint 1982Country-of-Origin Effects on Product Evaluations 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review 1994Price, Product Information, and Purchase Intention: An Empirical Study 1983A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process

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2010Design for Acceptability: Improving Robots’ Coexistence in Human Society 2009Understanding multi-level institutional convergence effects on international market segments and global marketing strategy 2011Product Attributes' Effects on Perceived Values and Repurchase Intention in Korea, USA, and France 2010If they could see me now: immigrants' use of prestige brands to convey status

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Year1999

Typearticle

Published1999-08-01

VenueAsia Pacific Journal of Management

ISSN-L0217-4561

Languageen

Citations47

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1023/a:1015447211534

openalex_workW66796246

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