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You are What They Eat: The Infulence of Reference Groups on Consumers' Connections to Brands

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References

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1991Handbook of Motivation and Cognition: Foundations of Social Behavior, Vol. 2.1,970 cited
1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
1994Valuing Things: The Public and Private Meanings of Possessions1,054 cited
1991Handbook of consumer behavior1,033 cited

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1975Informational and Normative Social Influence in Buyer Behavior967 cited

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