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Dialogmarketing-Excellence: Erfolgsfaktoren der direkten Kundenansprache
16 references·0 citing·41 second hop
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References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
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  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2,080 cited
  • 1989The PIMS principles: Linking strategy to performance1,302 cited
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  • 2004ON THE VALIDITY OF SUBJECTIVE MEASURES OF COMPANY PERFORMANCE1,117 cited
  • 1987Measurement of Business Economic Performance: An Examination of Method Convergence1,019 cited
  • 1997Crossroads—Organizational Performance as a Dependent Variable825 cited
  • 1961Management Information Crisis646 cited
  • 2010Marketing 3.0

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546 cited
  • 2002Competition and Business Strategy in Historical Perspective429 cited
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