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Dialogmarketing-Excellence: Erfolgsfaktoren der direkten Kundenansprache · Study

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ChapterDialogmarketing-Excellence: Erfolgsfaktoren der direkten Kundenansprache

Andreas Mann2013

Chapter2013

Dialogmarketing-Excellence: Erfolgsfaktoren der direkten Kundenansprache

8 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Corporate Governance and Management

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References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1991The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation 1953Die Betriebswirtschaft 1993CONDUCTING INTERORGANIZATIONAL RESEARCH USING KEY INFORMANTS.1998Market-Based Assets and Shareholder Value: A Framework for Analysis 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

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Year2013

Typechapter

Published2013-01-01

VenueSpringer eBooks

Languagede

Citations8

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-02039-2_4

openalex_workW6933762

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