Articlehybrid2026

Attentional dynamics explain the elusive nature of context effects.

Jennifer S. Trueblood · Yanjun Liu · Matthew Murrow · William M. Hayes · William R. Holmes

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Decision-Making and Behavioral Economics Visual perception and processing mechanisms Neural and Behavioral Psychology Studies

Abstract

= 887). Further, by allowing the spatial organization of information to constrain the attention process, the model can explain changes in context effects induced by display layout. We show that the model's spatial attention mechanism allows it to capture presentation order effects in a reanalysis of previously published data. Finally, we develop a continuous approximation of the full model that permits fitting of choices and response times. In summary, the proposed framework provides a new tool for understanding not only the existence of context effects in choice, but also the attentional factors that lead to null or reversed context effects. (PsycInfo Database Record (c) 2026 APA, all rights reserved).

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