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Strategic framework to analyze critical success factors of marketing 4.0 operations: evidence from an emerging economy
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References

  • 2017Debating big data: A literature review on realizing value from big data880 cited
  • 2020Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda778 cited
  • 2020Critical success factors of green innovation: Technology, organization and environment readiness508 cited
  • 2020Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention451 cited
  • 2018Critical success factors of sustainable project management in construction: A fuzzy DEMATEL-ANP approach333 cited
  • 2020Marketing in a data-driven digital world: Implications for the role and scope of marketing220 cited
  • 2007Kotler and Borden are not dead: myth of relationship marketing and truth of the 4Ps147 cited
  • 2021Role of customers in circular business models145 cited
  • 2019Explore and evaluate innovative value propositions for smart product service system: A novel graphics-based rough-fuzzy DEMATEL method130 cited
  • 2018Evaluation of barriers in the adoption of halal certification: a fuzzy DEMATEL approach107 cited
  • 2016Here, there and everywhere: a study of consumer centrism85 cited
  • 2017Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review83 cited
  • 2020Behavioral changes of multichannel customers: Their persistence and influencing factors51 cited
  • 2019

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Building Relationships with Customer 4.0 in the Era of Marketing 4.0: The Case Study of Innovative Enterprises in Poland
46 cited
  • 2020Rethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice40 cited
  • 2019Marketing Innovations in Industry 4.0 and Their Impacts on Current Enterprises34 cited
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