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The beauty economy: mediating role of brand love in Indonesia’s skincare market
16 references·0 citing·47 second hop
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References

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  • 2021

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Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
576 cited
  • 2020How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest543 cited
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