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Neuromarketing — Über den Mehrwert der Hirnforschung für das Marketing
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References

  • 2004Heuristics and Biases: The Psychology of Intuitive Judgment3,536 cited
  • 2002Representativeness Revisited: Attribute Substitution in Intuitive Judgment3,474 cited
  • 2003Strangers to ourselves: discovering the adaptive unconscious1,645 cited
  • 1991Thinking too much: Introspection can reduce the quality of preferences and decisions.1,417 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2006On Making the Right Choice: The Deliberation-Without-Attention Effect1,157 cited
  • 2003How customers think: essential insights into the mind of the market611 cited
  • 2007Implicit measures of attitudes.261 cited
  • 2004Strangers to Ourselves142 cited
  • 1985Das Rätsel Ödipus119 cited

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