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Participation in sport is very popular, especially for children; however, participation declines with age and is higher for males than females. There are many health and development benefits associated with participation in community sport, including physical, mental, and social benefits. There is increasing evidence that participation in a group or team-based sport has additional benefits, due to the social nature of participation compared to individual-based activities. In general, organised sport provides traditional competitive club-based structures; however, the motivation for many individuals is to play in a more flexible manner with a focus on fun, friends, and fitness rather than structured competition and winning focus. There is a disconnect between sport management and health promotion within sport. Sports organisations are there to drive participation and elite development and are not health promotion or educational organisations. Therefore, sports strategy does not focus on health outcomes. It is recommended that sports organisations focus on quality of experience for retention, and additional participation opportunities to match consumers’ needs and desires. Further, we need consistency in the measurement of participation, retention, and demographic data, and further evidence of health outcomes to drive sport investment and policy development.
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