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Applications of Intelligent Technologies in Retail Marketing · Study

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ChapterApplications of Intelligent Technologies in Retail Marketing

Vadlamani Ravi2009

Chapter2009

Applications of Intelligent Technologies in Retail Marketing

Vadlamani Ravi · Kalyan Raman · Murali K. Mantrala

11 citations·0/0 files stored·Springer eBooks

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Big Data and Business Intelligence

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References

2001Forecasting aggregate retail sales:2002Bayesian neural network learning for repeat purchase modelling in direct marketing 2003An intelligent system for customer targeting: a data mining approach 1996Market share forecasting: An empirical comparison of artificial neural networks and multinomial logit model 2002Retail segmentation using artificial neural networks 1993Applying case-based reasoning to forecasting retail sales 2001Wrapped input selection using multilayer perceptrons for repeat‐purchase modeling in direct marketing 1990Expert Systems for Scanner Data Environments

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2013Response Modeling in Direct Marketingchapter · 3 shared references 2012Application of neural network in market segmentation: A review on recent trendsarticle · 3 shared references 2008Supervised Classification for Decision Support in Customer Relationship Managementchapter · 3 shared references 2003A comparative study of linear and nonlinear models for aggregate retail sales forecastingarticle · 2 shared references 2009SKU demand forecasting in the presence of promotionsarticle · 2 shared references 2010Sales forecasting system based on Gray extreme learning machine with Taguchi method in retail industryarticle · 2 shared references

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Year2009

Typechapter

Published2009-11-30

VenueSpringer eBooks

Languageen

Citations11

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-3-540-72003-4_11

openalex_workW73648845

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