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Applications of Intelligent Technologies in Retail Marketing
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Applications of Intelligent Technologies in Retail Marketing (2009)Applications of Intelligent Technologies …Using AI Techniques in the Grocery Industry: Identifying the Customers Most Likely to Defect (2004)Using AI Techniques in the Gr…An intelligent system for customer targeting: a data mining approach (2003)An intelligent system for cus…Retail segmentation using artificial neural networks (2002)Retail segmentation using art…Bayesian neural network learning for repeat purchase modelling in direct marketing (2002)Bayesian neural network learn…Wrapped input selection using multilayer perceptrons for repeat‐purchase modeling in direct marketing (2001)Wrapped input selection using…Forecasting aggregate retail sales: (2001)Forecasting aggregate retail …Soft computing based multi-agent marketing decision support system (2000)Soft computing based multi-ag…Market share forecasting: An empirical comparison of artificial neural networks and multinomial logit model (1996)Market share forecasting: An …Applying case-based reasoning to forecasting retail sales (1993)Applying case-based reasoning…Expert Systems for Scanner Data Environments (1990)Expert Systems for Scanner Da…Zero defections: quality comes to services. (1990)Optimal Selection for Direct Mail (1995)Cost and Profit Efficiency of Financial Conglomerates and Universal Banks in Europe (2002)Identifying Valuable Travelers and Their Next Foreign Destination by the Application of Data Mining Techniques (2006)Using K-means method and spectral clustering technique in an outfitter’s value analysis (2009)Response Modeling in Direct Marketing (2013)Variety Seeking Behavior: An Interdisciplinary Review (1982)Limited-dependent and qualitative variables in econometrics (1983)Forecasting methods and applications (1993)A comparative study of linear and nonlinear models for aggregate retail sales forecasting (2003)Exploring the use of deep neural networks for sales forecasting in fashion retail (2018)The Value of Purchase History Data in Target Marketing (1996)Data mining for direct marketing: problems and solutions (1998)Mining the network value of customers (2001)Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer (2007)Evolving Least Squares Support Vector Machines for Stock Market Trend Mining (2008)Data Science Methodologies: Current Challenges and Future Approaches (2021)Fuzzy sets (1965)Approximate reasoning in decision analysis (1983)Fuzzy sets (1996)A comparison of neural networks and linear scoring models in the credit union environment (1996)Artificial neural networks in bankruptcy prediction: General framework and cross-validation analysis (1999)Customer attrition analysis for financial services using proportional hazard models (2003)Joint optimization of customer segmentation and marketing policy to maximize long-term profitability (2004)Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming (2006)Customer Equity Drivers and Future Sales (2008)Market Segmentation: Conceptual and Methodological Foundations (1997)Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation (1999)Information Rules: A Strategic Guide to the Network Economy (2000)Technology management methodologies and applications (2003)Churn Prediction: Does Technology Matter? (2008)Does country-of-origin brand personality generate retail customer lifetime value? A Big Data analytics approach (2017)Linear models in decision making. (1974)Combining forecasts: A review and annotated bibliography (1989)Combining forecasts: A review and annotated bibliography (1990)Time Series Analysis: Forecasting and Control (1977)Comparing Predictive Accuracy (1994)Forecasting with artificial neural networks: (1998)Performance of state space and ARIMA models for consumer retail sales forecasting (2015)Time-series forecasting of seasonal items sales using machine learning – A comparative analysis (2022)A DSS for Market Analysis and New Product Design (1993)Advances in Marketing Management Support Systems (2008)Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems (2010)Real-Time Value Chain Management (2014)
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References

  • 2001Forecasting aggregate retail sales:258 cited
  • 2002Bayesian neural network learning for repeat purchase modelling in direct marketing218 cited
  • 2003An intelligent system for customer targeting: a data mining approach160 cited
  • 1996Market share forecasting: An empirical comparison of artificial neural networks and multinomial logit model151 cited
  • 2002Retail segmentation using artificial neural networks109 cited
  • 1993Applying case-based reasoning to forecasting retail sales49 cited
  • 2001Wrapped input selection using multilayer perceptrons for repeat‐purchase modeling in direct marketing43 cited
  • 1990Expert Systems for Scanner Data Environments29 cited
  • 2000Soft computing based multi-agent marketing decision support system24 cited
  • 2004Using AI Techniques in the Grocery Industry: Identifying the Customers Most Likely to Defect13 cited

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