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Advertising as a Cultural System · Study

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ChapterAdvertising as a Cultural System

John F. Sherry1987

Chapter1987

Advertising as a Cultural System

119 citations·0/0 files stored·De Gruyter eBooks

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Advertising and Communication Studies Marketing and Advertising Strategies American History and Culture

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1991The Humorous Message Taxonomy: A Framework for the Study of Humorous Ads 1991Imaginary social relationships with celebrities appearing in television commercials 1987"May Your Life Be Marvelous:" English Language Labelling and the Semiotics of Japanese Promotion 2005Visual Rhetoric and Global Advertising Imagery 1996Something Old, Something New: Exploring the Interaction between Ritual and Advertising 1993Mirror, Mirror: Some Postmodern Reflections on Global Advertising 2000Silent Running: Tacit, Discursive and Psychological Aspects of Management in a Top UK Advertising Agency 2009Wins, Winning and Winners: The Commercial Advertising of Lottery Gambling

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Year1987

Typechapter

Published1987-12-31

VenueDe Gruyter eBooks

Languageen

Citations119

Files0 public / 0

ShelfAdvertising and Communication Studies

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doi10.1515/9783110853254.441

openalex_workW74124403

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