INFLUENCE OF PLAIN VS. FANCY DESIGN ON RESPONSE RATES FOR WEB SURVEYS

Don Andrew Dillman · Robert D. Tortora · Jon Conradt

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Survey Methodology and Nonresponse Survey Sampling and Estimation Techniques Mobile Crowdsensing and Crowdsourcing

Abstract

Don A. Dillman is Professor of Sociology and Rural Sociology, and Deputy Director for Research and Development of the Social and Economic Sciences Research Center at Washington State University; Robert L. Tortora is Chief Methodologist, the Gallup Organizations; Jon Conradt is Application Developer, the Gallup Organization; and Dennis Bowker is Graduate Research Assistant, Department of Sociology, Washington State University. Questions about this paper should be addressed to dillman@wsu.edu.

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1990Survey Errors and Survey Costs.1978Factors Affecting Response Rates to Mailed Questionnaires: A Quantitative Analysis of the Published Literature 1996Satisficing in surveys: Initial evidence 1993Effects of Questionnaire Length, Respondent-Friendly Design, and a Difficult Question on Response Rates for Occupant-Addressed Census Mail Surveys 1998Principles for Constructing Web Surveys

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2004Should We Trust Web-Based Studies? A Comparative Analysis of Six Preconceptions About Internet Questionnaires.2000A Meta-Analysis of Response Rates in Web- or Internet-Based Surveys 2009Factors affecting response rates of the web survey: A systematic review 2008Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis 2004Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study 2002Advantages and Disadvantages of Internet Research Surveys: Evidence from the Literature 2008Measuring ego-centered social networks on the web: Questionnaire design issues 2003Web-based research: Methodological variables’ effects on dropout and sample characteristics

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